Saturday 26 July 2014

Internet Marketing Firms & The Idea Of Personality

By Robert Sutter


Are you able to figure out a person's individual attitude from the way that they act online alone? It's almost impossible to do so, since there is very little access to elements like tone and sarcasm. Even still, the idea of gauging someone's personality through social media is an interesting idea and it is one that Five Labs has recently tackled. For those who are curious about this particular endeavor, I am sure that many Internet marketing firms will be able to tell you more about it.

Business Insider posted an article in regards to a tool that will be able to function with Facebook. Basically, the tool is able to collect the Facebook posts that a user has made before bringing them together in order to measure personalities. Of course, there are specific components to think about when it comes to this process, since the program in question cannot act alone. However, it seems like Five Labs has brought more than a few ideas together in order to make this program operate.

This particular tool is facilitated by the usage of a method that's based on a previous University of Pennsylvania study. There are various personality traits that were utilized in order to make this program but you may be curious as to what this entail. The traits in question are ones that are featured in modern day psychology, ranging from extroversion to agreeableness. One has to wonder, though, how accurate this program is despite the fact that it utilizes various details.

At this point, I'm not entirely sure if it matters how accurate the program is. According to firms along the lines of fishbat, this program is still very much in its infancy and what this means is that there is potential for it to be made even better if there are certain components that need to be tightened. However, the idea of measuring attitudes through social media is an interesting concepts, as Internet marketing firms would be able to attest to. It's just a matter of how much work Five Labs wants to put into it.

From what I have seen, Five Labs has a strong idea and it is easily one of the most creative in the social media sense. There is a tremendous amount of potential for it to be made better, especially with the rapidly expanding nature associated with the Internet in general. Is it possible that other tools, along the lines of what Five Labs has showcased, can be put to use? More extraordinary things have happened and I have no reason to believe that this can't occur as well.




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