When it comes to online marketing, social media marketing cannot be ignored. With the explosion of social networking sites, people can't help but join in. Businesses are taking advantage of this as they can reach their market easier. Not only are business owners using social media marketing for brand awareness and promotions, consumers have great use for it too. The relationship between social networks and IT is mutually beneficial.
What about IT purchases, how are they related to social networks? Social networks and IT have a give and take relationship. Social networks use IT developments to help them reach the market and complete transactions. On the other hand, IT purchasing decisions are greatly influenced by social networks too and this is what we will be focusing on today.
Just to show you this significant relationship between social networks and IT purchasing, here are some facts you need to know:
* The survey was called "IT Purchasing Goes Social". The total number of subjects was 400 and all of them were IT buyers. 73 percent of the total number of subjects said that they have bought from a vendor in a social network.
* According to the same survey, 60 percent said that their purchasing decisions were influenced by social networks.
* Why do they need social networks to help in the decision making? That's because decision makers want to hear from trusted sources (buyers like them), to gather information on a product quickly and to gain access to a network of IT decision makers.
The social networks and IT relationship are highly beneficial to all IT buyers. When you go to social networking sites like LinkedIn, you can join groups that focus on discussing IT spending management issues. These groups will allow you to learn more information to make wise decisions about your purchase. Further, you can learn more about the products, negotiation process and product reviews too.
IT developments will not be slowing down in the near future. In fact, you must be prepared for more IT advancements in the future. And right now, IT products are at a premium. Seek the help of other buyers to assist you in making the right purchase. Even though we are still not sure about how social networks will affect IT purchasing decisions in the future, what matters is what you can benefit from now.
Well, these are questions we have no answers for. But right now, what we do know is that social networks can provide you the necessary information to make an educated and wise IT purchasing decision. You can take advantage of this now while everything seems good.
What about IT purchases, how are they related to social networks? Social networks and IT have a give and take relationship. Social networks use IT developments to help them reach the market and complete transactions. On the other hand, IT purchasing decisions are greatly influenced by social networks too and this is what we will be focusing on today.
Just to show you this significant relationship between social networks and IT purchasing, here are some facts you need to know:
* The survey was called "IT Purchasing Goes Social". The total number of subjects was 400 and all of them were IT buyers. 73 percent of the total number of subjects said that they have bought from a vendor in a social network.
* According to the same survey, 60 percent said that their purchasing decisions were influenced by social networks.
* Why do they need social networks to help in the decision making? That's because decision makers want to hear from trusted sources (buyers like them), to gather information on a product quickly and to gain access to a network of IT decision makers.
The social networks and IT relationship are highly beneficial to all IT buyers. When you go to social networking sites like LinkedIn, you can join groups that focus on discussing IT spending management issues. These groups will allow you to learn more information to make wise decisions about your purchase. Further, you can learn more about the products, negotiation process and product reviews too.
IT developments will not be slowing down in the near future. In fact, you must be prepared for more IT advancements in the future. And right now, IT products are at a premium. Seek the help of other buyers to assist you in making the right purchase. Even though we are still not sure about how social networks will affect IT purchasing decisions in the future, what matters is what you can benefit from now.
Well, these are questions we have no answers for. But right now, what we do know is that social networks can provide you the necessary information to make an educated and wise IT purchasing decision. You can take advantage of this now while everything seems good.
About the Author:
Joseph B. Kappernick specializes in helping Fortune 500 companies save money. He recommends that you visit NPI to learn more about it cost reduction consulting service
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