Wednesday 12 June 2013

Cloud Service Providers Litter The Net

By Liliana Mills


Technology always advances in leaps and bounds and that is especially true today. The Internet continues as a fertile ground for innovation and marketing and there is no shortage of people to take advantage of it either. Cloud service providers are a great example of the fertility of the net and how someone can take something that has always been around and turn it into a useful commodity.

Storage being sold to people for use online is something that has been offered by various hosting companies for years. It took someone with a great mind for marketing to take that and turn it into something new and something for almost anybody to use. It is now something that everybody has a use for and is saving people money in the process.

When the cloud made its debut people looked upon it as a new technology or service. In all actuality it has been around for a very long time. It was just not called the cloud because somewhere someone had a great marketing idea. This happens from time to time in our society. People take something that has been around or something that is a common commodity and give it a name.

The name that is chosen for the product or item has as much to do with the success of the product than anything else. In this case the name was a perfect fit because it gives the impression of the service being in "thin air" and available anywhere. It was a marvelous idea that worked well then and continues to work to this day.

When someone got the marvelous idea to take this already present storage model and expand it away from its hosting roots they hit a goldmine. Giving it a name like the cloud gave people a way to recognize it as its own entity and it was off and running. Various companies and webmasters found a use for the space right away.

As more and more sites started to use such places, other services started to do the same. Pretty soon you had providers everywhere and almost everybody was using them. Even people who really had no need for vast amounts of space now had it available to them. They figured why not if it is free, because someday it might come in handy.

They were offering these spaces for free because they could make money off the advertising space they sold. This was a tried and true way to make money on the Internet and they could use it there too. Security did become a concern and for some places failed to protect the consumer. Even so, people trusted these companies for the most part.

As cloud service providers got bigger and more numerous they too were forced to increase their own security efforts. As more people saw the vulnerability they would tend to stay away from certain ones and that would hurt business if something was not done. So everybody got involved with security in some way in an effort to save what they had, and it worked.




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